Cost Management and Marketing Are a Key Part of a Successful Business

The MASTER team held the third workshop in a series for young entrepreneurs – “Aj rabotaj!” – at the premises of @omladinskiservisi_cg in Podgorica.

At the very beginning, the session covered business planning, with a particular focus on processes and procedures.

This time, the distinguished lecturer @ur__os placed special emphasis on an overview of project cost management.

In addition, participants discussed the importance of trust, quality, services, products, and pricing in the context of entrepreneurship.

In the continuation of the lecture, the President of the Union of Young Entrepreneurs spoke about marketing and presented several examples of successful and unsuccessful campaigns.

Active participation in a very dynamic discussion provided attendees with a deeper understanding of the importance of these factors in building a successful entrepreneurial venture, as well as their integration into business strategies.

And next Wednesday – WE GET TO WORK AGAIN!

The project “Aj rabotaj – let’s go to the EU” is implemented by MASTER within the framework of the Regional Programme on Local Democracy in the Western Balkans 2 (ReLOaD2). @reload_westernbalkans is funded by the European Union @evropska_kuca and implemented by UNDP @undpmontenegro in partnership with fourteen local governments in Montenegro, including the Capital City, the Old Royal Capital Cetinje, and the municipalities of Zeta and Danilovgrad, forming the “Central Region” cluster. @glavni_grad_podgorica

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